Nostalgic Memories

Visitors come to the farm with adnticipation, they have an expectation of what they are going to experience and our job as farmers is to exceed their expectations. Some of us do that exceptionally well, whilst others disappoint. This often leads to them not visiting a farm again.

Where most of us fail, is that we create memories on the farm, but fail to build on them when the visitor goes home. We hope they will mention us on their social media and reccomend us to friends and family, but this is often hit and miss.

At our farm we fell into this approach. We would exceed expectations, build memories on the farm and wave our guests goodbye and hope they would recommend us to others. Our weakness was- we did not extend the memory chain and build on the memory experience once they left the farm.

Introducing Chunky Chestnut

We needed to create an in-house character who would carry on the conversation when visitors arrived home. Hence, Chunky Chestnut arrived at our farm. Chunky is a farm character who talks to our customers once they get home.

Chunky encourages visitors to take a picture of a QR code that goes to a webpage where he can talk to them when and where they want to have that conversation.

Chunky is also aware that visitors are all different. Some are seeking nostalgic memories and looking for recipes “nanna” or grandparents used to make.

Some are new to our crop and want a basic cooking recipe. Others are looking for new ways of cooking with our products, whilst children are looking for bedtime stories.

Whatever the visitors’ reasons for talking to Chunky, all are based on nostalgic memories of their visit to the farm.

This means they stay connected to the farm once they have left. Connected visitors are more likely to visit the farm again and more likely to talk about our farm to other family members and friends.

The webpage also connects them with other farms around the world who are using the same platform that Chunky is on.

Is it working?

We are at the early stages of developing this marketing tool, but already viusitors are returning more often to the farm or are mentioning that they came because their friends reccommended them having using the platform.

We are all aware we are in the storytelling industry built on nostaliga and memories. This is one marketing strategy that combines all three, is built low cost and engages your customers.